ABOUT WOMANKIND

About

WOMANKIND

A nonprofit Design Collective Rebranding Women’s Health

Women’s health has been overlooked for too long. Underfunded, underestimated, and denied the strategic attention given to nearly every other industry. WomanKind exists to change that by providing branding resources to femtech start-ups so the innovations transforming women’s health can be seen with strength and clarity.

Because perception matters. The stories we inherit shape what we value, what we believe in, and how we move forward as a culture.

In the wild, hyena clans are led by females: fierce, intelligent, and deeply bonded. Yet the hyena has long been cast as a villain, misunderstood and misrepresented. We see her differently. We see strength that doesn’t ask for approval, and a clan that moves forward together, rewriting its own story instead of accepting the one it was given.

Design is how we rewrite the story.

BOARD OF DIRECTORS

Katie McGinley

FOUNDER @ BEARTH MOTHER

Certified postpartum doula and founder of Post Pamper, San Diego’s first postpartum retreat. Passionate about community-centered postpartum care. Founder of bearth mother, making holistic wellness more accessible for mothers and families.

CONNECT ON LINKEDIN bearthmother.com

KIMBERLY GILROY

CO-FOUNDER & BRAND STRATEGY @ ALFA CHARLIE

20 years of experience in brand strategy, design, and creative leadership. Former President of The One Club San Diego and organizing committee member at CreativeMornings San Diego. Believes design has the power to drive real change.

CONNECT ON LINKEDIN ALFACHARLIE.CO

REVA GREEN

CO-FOUNDER & CREATIVE DIRECTOR @ ALFA CHARLIE

20 years of experience designing brand identities, visual systems, and digital experiences. Director of Design at Colab San Diego and previously at Fab Lab, pioneering local creative community and hands-on STEM education.

CONNECT ON LINKEDIN ALFACHARLIE.CO

THERESA NEIL

FOUNDER @ FEMOVATE

Product strategist and exited founder (Guidea) with two decades of experience in healthcare and consumer product design. Founder of Femovate, a $2M design capital program accelerating innovation in women’s health.

CONNECT ON LINKEDIN femovate.com

Priya Bathija

Founder + CEO @ Nyoo Health

20+ years as a healthcare leader, attorney, and policy expert. Founder and CEO of Nyoo Health, improving access to women’s health. Host of The Women’s Health Playbook podcast. Former policy lead at the American Hospital Association.

CONNECT ON LINKEDIN nyoohealth.com

OUR STORY

WomanKind began at Alfa Charlie, a branding agency dedicated to women’s health.

Over the years, we partnered with founders tackling some of healthcare’s most overlooked challenges. Again and again, we saw the same pattern: brilliant ideas solving real problems, held back not by a lack of innovation, but by limited access to strategic branding, design, and visibility.

We realized that design could do more than launch companies. It could help close the gap between breakthrough ideas and the people who need them most.

So we created WomanKind.

Today, WomanKind operates as an independent nonprofit, providing branding, design, and mentorship to early-stage femtech founders who are changing the future of women’s health. What began as an agency mission has grown into a movement dedicated to ensuring transformative ideas have the clarity, credibility, and support to thrive.

Be Part of the Story

Creating a more equitable future for women’s health takes all of us. Whether you’re a founder, designer, investor, clinician, researcher, student, or advocate, there’s a place for you in the WomanKind community.

Build your brand with us

Apply for the Creative Grant, join a Brand Lab cohort, or book free Office Hours for strategy and design support as your company grows.

Donate your craft

Designers and creative professionals can join Creative Grant projects as partners, giving their expertise to help founders build brands that earn trust.

Share what you know

Clinicians, researchers, investors, and operators can mentor founders through Office Hours or lead guest sessions and workshops in our programs.

Help us reach more founders

Sponsor a Creative Grant, make a donation, or pass WomanKind along to a founder who could use it, so more ideas get the support to grow.

STAY CONNECTED

Be the first to know about new resources, including Creative Grants, Office Hours, and opportunities designed to support women’s health innovators. Plus, receive branding insights, founder stories, and community highlights from WomanKind.

STAY CONNECTED