CREATIVE GRANT

A 6-WEEK DESIGN partnership 

SPONSORED BY 

Viable Biosciences brand color paletteThree stacked boxes of MetriDx endometriosis diagnostic kits with white fronts and red sides, against a light gray background.Blake Health icon design

Great ideas deserve great brands.

The WomanKind Creative Grant provides early-stage women’s health companies with the strategic branding and design support they need to build trust, communicate their vision, and accelerate their impact.

Every year, WomanKind awards a 6-week design partnership to an innovative company committed to improving the future of women’s health. Each grant provides $15,000 in brand strategy and design support, donated by Alfa Charlie.

WHAT’S INCLUDED

The WomanKind Creative Grant includes a complete brand transformation designed to help companies move from idea to impact. Grant recipients receive:

Brand STRATEGY Workshop

A 6-hour strategy workshop including: core values, target audience persona, competitor analysis, positioning, unique strengths, and brand personality.

VISUAL BRAND
IDENTITY

Full visual brand system that includes a logo design, color palette, font suggestions, additional visual elements, and Brand Compass Book.

COLLATERAL
DESIGN

The last week is dedicated to designing top collateral needs such as pitch decks and packaging so the brand starts to take shape.

QUARTERLY
CHECK-INS

Three additional consultations to evaluate how the branding is going, provide feedback and recommendations, and answer any questions that may come up.

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$155K+ in Design donated

Gold emblem of a stylized mountain peak inside a curved, lined shape resembling a leaf or a flame on dark textured teal background.

WomanKind was a dream to work with! They took varied input from our team regarding our brand look and feel and turned it into a beautiful cohesive look that everyone is happy with, something we could not have done ourselves. Highly recommend!

Somer Baburek, MBA
President & CEO at Hera Biotech
Outdoor digital billboard on a city building displaying Blake Health advertisement with text: The key to the next medical breakthrough is in your period.

Working with WomanKind has been like finding the perfect creative co-conspirators – the kind who show up with brilliant ideas, endless enthusiasm, and an impressive knack for transforming your bold ideas into real, successful outcomes while keeping the boldness. They didn’t just help us identify our core values – they helped us fall in love with our mission all over again. They have this magical talent for taking the messy, passionate thoughts swirling around in your head and transforming them into a crystal-clear brand that actually makes sense. It was remarkable to experience!

Karli Büchling
Founder & CEO @ Blake Health
White text reading 'Viable Biosciences' with a small asterisk-like symbol made of dots to the upper right on a smooth gradient background of orange, pink, and purple hues.

Working with WomanKind on the Viable Biosciences logo design was an exceptional experience from start to finish. They truly over-delivered, bringing a level of thoughtfulness and intention to every detail. The “clean but not sterile” aesthetic is exactly what we were aiming for, but what impressed me most was their ability to reconnect me with my own vision—their presentation made me fall in love with the company all over again.

Cara Wessels Wells
Founder @ Viable Biosciences

Questions & Answers

Who is eligible?

All start-ups innovating in women’s health are encouraged to apply. We’re looking for bold thinkers and real changemakers—companies reimagining what women’s healthcare can be. While WomanKind is open to all stages, this grant is best suited for:

1. Early stage & series A startups at a pivotal point in their journey—on the edge of growth and needing that extra push.

2. Founders ready for a full rebrand, including logo, typography, color palette, and visual identity.

While we welcome all ideas across the spectrum of women’s health, we’re especially drawn to the future-shapers in femtech—where some of the most exciting and impactful innovation is happening.

What is the application process like?

Applications for the winter Creative Grant will open October 1st and close November 1st. All applicants will be invited for a 30-minute video call by mid-December (available Monday-Friday, 8am-5pm PST). We'll notify our winner by December 31st with all other applicants hearing back in early January. Winners should be ready to kick off in mid-January.

What are the judging criteria?

We’re looking for founders who are doing more than launching a product—they’re reimagining what’s possible in women’s health. We prioritize early-stage companies at a pivotal point in their journey: you’re gaining traction, ready to grow, and in need of a strategic, full-scale brand to match your vision. We look for originality, impact, clarity of purpose, and a deep understanding of the problem you’re solving. If your work has the potential to push boundaries, break stigma, and move the industry forward, you’re in the right place.

What do you mean by “women’s health”?

When we say ‘women’s health,’ we mean all women—cisgender, transgender, and non-binary. We believe in an inclusive definition of health, one that recognizes the diverse experiences, bodies, and identities of those who identify as women.

What if I’m not selected for the grant?

We'll notify you in early January to let you know. You’ll still have access to free office hours. All applicants can book consultation calls during set weekly windows to ask questions, get feedback, or talk through anything design-related. It’s our way of continuing to support the work you’re doing, even if you don’t win.

What’s included in the grant?

The grant includes our full Brand Navigation Workshop (brand strategy), a new visual identity (logo, colors, fonts, design system), and key brand assets (social templates, pitch decks, etc.). It’s the same level of service we offer our paying clients—just fully covered by us.

When can I apply?

Applications are open from October 1 – November 1. You’ll meet with us for a short 1:1 call by mid-December, and we’ll notify the selected company by December 31. Our 6-week design partnership will begin mid-January.

How many companies are selected?

One main winner twice a year—but occasionally, we award microgrants or offer a strategy workshop to runner-ups who we feel we can make a meaningful impact with. Everyone who applies becomes part of our WomanKind network and gains access to ongoing support.

Can non-U.S. companies apply?

Yes! We’re happy to work with global founders, but you should be available to meet during our standard business hours (8am–5pm PST).

Can I apply if I’ve applied in the past?

Absolutely. If your company has evolved or grown since your last application, we’d love to see how your vision has progressed.

Will my application be kept confidential?

Yes, your application is kept private and won’t be shared. If you’d like us to sign an NDA beforehand, please email us at hello@designforwomankind.org before submitting.

How do I know if I’m ready for a rebrand?

If your current brand no longer reflects the company you’re building—or if you’ve never really had a proper brand to begin with—this might be the push you need. We’ll guide you through the strategy, help define your positioning, and bring your vision to life through thoughtful, purpose-driven design.

Become a Sponsor or Creative Partner

Every Creative Grant is made possible by organizations and creative professionals who believe exceptional design should be accessible to the innovators shaping the future of women’s health.

Whether you become a sponsor or donate your expertise as an individual creative partner, your support helps us expand the program, allowing us to award more grants each year, offer more comprehensive services, and reach more founders with the resources they need to grow.

Together, we can help more women’s health innovators build brands that earn trust, inspire confidence, and accelerate change.

CONTACT US TO get involved:

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