Brand lab

A 5-week brand strategy cohort for early-stage femtech founders

LEARN TO BRAND YOUR COMPANY
ALONGSIDE FOUNDERS DOING THE SAME

You built the company, and you probably built the brand too. You chose a logo, picked a few colors, chose fonts that looked right, and built everything else one piece at a time. It worked, and it got you here. What is harder now is that the company has moved on, and the brand still looks like the sum of decisions made in a hurry.

The Brand Lab teaches you how to brand your company yourself. Over five weeks, a small group of early-stage founders in women’s health work side by side through guided workshops, hands-on exercises, and open conversation. Led by Kimberly Gilroy, the sessions explain the reasoning behind each visual decision, then give you room to make that decision for your own company.

By the end, you have a visual system that holds together: a color palette, a typeface pairing, a logo you have tested against clear criteria, and a brand board that becomes the reference point every time you create something new.

What You’ll Walk Away With

Each week focuses on one piece of the visual brand, moving it from unfinished to complete. Guided teaching and exercises between sessions build momentum, and the group reviews what you made at the start of each week. By Week 5, the brand board is in hand, already applied to a live touchpoint.

A complete
brand board

Your visual direction, color palette, typography, and photography style, all on a single page. This is your go-to reference every time you create something new.

YOUR BRAND ON SOMETHING REAL

Before the five weeks are up, you’ll put your new system to work on a real part of your business—like a pitch deck slide, a homepage section, or a social post.

A BRIEF FOR YOUR NEXT DESIGNER

You’ll walk away with a Brand Brief template and a logo brief if you need a new one. These are the tools you’ll hand off to a designer when you’re ready to take the next step.

A community of fellow founders

Five weeks spent alongside fellow women’s health founders, building your brands together in the margins of your busy days, and supporting each other with feedback at every turn.

WINTER 2027 • JOIN THE WAITLIST

This cohort is designed
for founders who:

are working in women’s health and want support with branding
are making their own brand assets and want them to look deliberate
have a logo, colors, and fonts that grew piece by piece over a couple of years
are preparing to launch or to raise
are weighing a rebrand
want to stop starting from a blank page every time they make something
do their best thinking alongside other people

A person holding open a book showing various fonts of the name 'Shallumni' on the right side of a white desk with a laptop, a color palette, a jar of water, and another book titled 'Brutally Honest' by Emily Ruth Cohen.

What We Cover Together

Week 1

The Foundation

Take a close look at your current brand and decide how you want it to feel moving forward.

Week 2

Vision and Color

Create a vision board that truly guides your brand, then pick a color palette where every color has a purpose.

Week 3

Logo and Typography

Check your logo using clear guidelines or prepare a brief for a new one, and choose your typefaces.

Week 4

Brand Elements

Work on your photography style, supporting elements, and bring everything together in a single brand board.

Week 5

Styled to Scale

Put your brand into action on your website, pitch deck, and social media, then share your results with the group.

WINTER 2027 • JOIN THE WAITLIST

Reserve Your Spot

The Details

— Five weeks, all sessions are live and online

— One 60-minute session each week

— Expect to spend 30 to 60 minutes on your own between sessions

— Each group is limited to 6 founders

— All sessions are recorded and shared, so you can catch up if you miss a week

— You’ll get feedback from peers and collaborate with other founders throughout the course

$497 per participant

Starts Winter 2027

Included: the participant workbook, the Canva Brand Kit guide, the Brand Brief template, the 20-question Investor Brand Checklist, and the Femtech Brand Audit.

Founding cohort members also receive a private 30-minute brand review after Week 5

WINTER 2027 • JOIN THE WAITLIST

Reserve Your Spot

Meet Your Cohort Mentor

CO-FOUNDER & BRAND STRATEGY @ ALFA CHARLIE

Kimberly Gilroy is the co-founder of Alfa Charlie, a brand strategy and creative agency in San Diego specializing in femtech and women’s health.

This course came out of watching the same thing happen again and again: founders with sharp thinking about their market and a brand assembled between funding calls at eleven at night. It takes the decisions that get made inside a full brand engagement and teaches them to the founder directly, so she can make them herself, using the tools she already has.

She came to women’s health because she wanted the work to matter. She has spent the years since helping founders make sure the way their company is understood matches what it actually does.

CONNECT ON LINKEDIN ALFACHARLIE.CO

Questions & Answers

Do I need to be creative?

No. You don't need design experience or a natural eye for design. We'll break the decisions down into a process you can follow.

Do I need a logo already?

No. If you have one, you'll learn how to evaluate it. If you don't, you'll create a clear brief for a designer to use later. Logo design itself is not included.

Will I actually finish my brand?

You'll establish every element of your visual system during the five weeks: your visual direction, colors, typography, logo direction, photography, supporting elements, and how they work together.

Can I use what I create right away?

Yes. The goal is to give you a system you can immediately use in Canva. You'll also apply it to one real piece of your business before the course ends.

What if I can't afford a designer yet?

This is exactly for that. You'll learn how to make your own brand decisions while you're still bootstrapping, then have a much stronger foundation when you're ready to hire a designer.

What if my brand already looks okay?

That's fine. You'll learn how to understand what is working, what isn't, and how to make your visual choices more intentional.

Does this mean my brand will look professional?

Every founder leaves with a brand that looks different from the others. What they share is a visual system that fits the company it belongs to.

Should I wait until I raise?

Your brand is already communicating something to customers, partners, investors, and everyone else encountering your company. You don't need a huge budget to start making those signals more intentional.

Do I need to have raised?

No. The course is designed for founders who are still building and bootstrapping.

Who is eligible?

Any founder building a company in women's health.

What software do I need?

Canva. The free plan works throughout the course. Canva Pro is optional.

What if I miss a session?

Every session is recorded and shared with the cohort, so you can catch up and continue with the group.

Bring Your Expertise to the Community

WomanKind’s programs grow through the knowledge, experience, and generosity of our community. We’re looking for experts, advisors, and partners who want to share their expertise through guest sessions, workshops, and future educational programs designed to support women’s health founders.

Whether you’re a strategist, clinician, researcher, operator, investor, or industry expert, there are opportunities to help founders build stronger companies and create lasting change.

Brand lab

LEARN TO BRAND YOUR COMPANYALONGSIDE FOUNDERS DOING THE SAME

What You’ll Walk Away With

A complete brand board

YOUR BRAND ON SOMETHING REAL

A BRIEF FOR YOUR NEXT DESIGNER

A community of fellow founders

This cohort is designed for founders who:

What We Cover Together

The Details

$497 per participant

Meet Your Cohort Mentor

Questions & Answers

Bring Your Expertise to the Community

LEARN TO BRAND YOUR COMPANY
ALONGSIDE FOUNDERS DOING THE SAME

A complete
brand board

This cohort is designed
for founders who: